Natural, Organic & Mineral Makeup - FAQs



What exactly is natural makeup?

Natural makeup is made from mineral and plant-based ingredients as well as natural oils and waxes. Common components include beeswax; cornstarch, talc, or silk powder; iron oxide, titanium dioxide, and other mineral pigments; various plant extracts; and even plant-based pigments.

Will natural makeup make me breakout?

Because natural foundations and powders are based in minerals, they tend to be non-comedogenic, meaning they don't cause breakouts. They are usually created from pure formulas that skip unnecessary ingredients that could be pore-clogging. They give good coverage, making skin appear matte and smooth, while still allowing it to breathe. Mineral makeup is also naturally healing and oil-absorbing, so it benefits acneic and oily skin types.

Does natural makeup work for sensitive skins?

Mineral-based makeup generally works great for sensitive skins, such as rosacea sufferers. It's gentle, and its healing properties help calm the inflammation sensitive types suffer.

What about contact lens wearers?

Contact lens wearers also generally benefit from the gentle properties of natural makeup. Plant extracts are added to these products to soothe the eye area, while synthetic ingredients, such as nylon, in conventional products have been found to be irritating.

Is natural mascara waterproof?

Not exactly. Natural mascara gets its pigment from minerals and plants, but often contains natural oils and waxes to help make the color last on your lashes. While these ingredients don't technically dissolve in water and you may need the help of an oil-based makeup remover to get them off completely, a natural mascara won't perform like a conventional waterproof mascara, which isn't affected by activities like swimming.

Does natural lipstick have lead?

According to recent studies by both the Food and Drug Administration (FDA) and the Campaign for Safe Cosmetics, many lipsticks do contain trace amounts of lead, though it's important to note that the FDA thinks this level of exposure is safe. There are various theories for how lead gets into lipsticks, but a likely reason is that lead is in many places in our environment, including the soil, and many of the pigments used in lipstick are mineral-based. Natural makeup companies concerned about the toxicity of their products often do their own testing to ensure their lipsticks are lead-free, as well as make every effort to purify their ingredient sources to avoid contamination.

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