Can a shampoo be effective without harsh ingredients? We say yes! A natural and organic shampoo is designed to cleanse gently, using surfactants derived from vegetable sources, not synthetic ones. Beneficial plant proteins and natural oils help preserve moisture, ensuring your hair is left soft and healthy as well as protected from sun and weather. What about shine and smoothness? You'll get that from this natural hair care, too, courtesy of essential oils and botanical extracts.